Best Use Cases
Instagram Feed Posts
Square posts at 1080×1080 pixels remain the most popular format for brand content and photography.
Portrait / Vertical Posts
1080×1350 (4:5 ratio) takes up more screen space in the feed and typically gets higher engagement.
Stories & Reels
1080×1920 (9:16 ratio) is the optimal resolution for full-screen stories and reels.
Frequently Asked Questions
What is the best size for Instagram posts?
Instagram recommends 1080×1080 pixels for square posts, 1080×1350 for portrait posts (4:5), and 1080×566 for landscape posts (1.91:1).
What is the Instagram story size?
Instagram Stories and Reels use a 9:16 aspect ratio at 1080×1920 pixels.